Many organizations spend thousands or even tens of thousands sending legitimate marketing emails every day. However, spam is in the eye of the beholder. A percentage of the people on any organization’s mailing lists may think of these marketing emails as spam.
It’s in the interest of marketers, email service providers (ESPs), and mailbox providers (MPs) to unsubscribe those users. Mailbox providers — the organizations that handle email delivery to users — and email service providers – for example, MailChimp – are highly sensitive to spam. MPs don’t want their users exposed to spam, and ESPs don’t want to end up on blacklists. Reliable email delivery is important for their business.What is a Feedback Loop (FBL)?
Feedback loops are one of the mechanisms by which the email industry attempts to make sure that users don’t receive email they … Read More »