XXL Webhosting Improves IP Reputation With MailChannels Cloud


THE MAILCHANNELS EFFECT

XXL Webhosting had three main goals:

1. Improve IP reputation

Frequent blacklisting meant that XXL Webhosting needed to clean up its server reputation fast. The company wanted to be proactive and prevent blacklisting by filtering out spam before it caused their server IPs to be blacklisted.

2. Reduce customer churn

Customer complaints skyrocketed whenever an IP was blacklisted, which caused XXL Webhosting to experience a higher rate of churn. If these issues were solved with a suitable outbound spam filter, Sander and his team felt it would significantly reduce the number of customers closing their accounts and moving to another hosting company.

By asking for feedback, you’re showing customers that you care what they think and that you want them to have the best experience possible.

3. Save valuable resources

The XXL Webhosting team’s time was being taken up in dealing with frustrated customers whose mail had been blocked. The blacklisting problem made their work reactive rather than proactive, troubleshooting the issues rather than using their time to work on something more useful and beneficial to customers and to the company. Outsourcing for a solution would save this valuable time to channel into more productive work.

By asking for feedback, you’re showing customers that you care what they think and that you want them to have the best experience possible.

Prior to signing up with MailChannels Cloud, XXL Webhosting had tested out a popular inbound service that also offers an outbound filter. However, the service proved unsuitable. “The filtering wasn’t accurate enough so spam was still being sent out,” says Sander. “Plus it took considerable resources from the server, like CPU and memory resources. We weren’t happy and the results were not clear enough.”

 

Why MailChannels Works for XXL Webhosting:

Cloud-Based

Due to memory issues with its previous outbound spam filter, the company wanted a cloud-based solution offered as a service rather than integrating software onsite. “We had MailChannels Cloud up and running within two days. We have 60-70 servers using the solution so it was a smooth process,” says Sander.

Excellent Spam Filter

MailChannels Cloud uses digital signature technology, checking the content of each email message against a real-time updated database of known spam signatures.

By asking for feedback, you’re showing customers that you care what they think and that you want them to have the best experience possible.

It tracks dozens of minute-by-minute statistics about each email sender. Unusual trends in message volume, suspicious content, recipient validation failures and other statistical signals enable fast identification of spammers.

Spam Alert System

XXL Webhosting wanted a spam filter that would alert the team immediately once a compromise is detected. “We needed automation so the moment spam is being sent out, we are noticed and can hook into our system to block the individual customers sending out spam. These are automatically noticed about what’s happening without the need for any manual work on our end,” says Sander.

ABOUT THE COMPANY

XXL Webhosting, based in the Netherlands, has been in the hosting industry since 2000. Today, the company manages more than 30,000 websites on its servers and boasts a whole range of clients; from startup entrepreneurs and e-commerce companies to multinational corporations and government institutions.

"We had MailChannels Cloud up and running in two days, it was a smooth process"

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