Stop outbound spam, avoid blacklists

MailChannels software implements best practices for
email delivery, automatically.

OUTBOUND SPAM FILTERING

Outbound spam filtering is about preventing spam from leaving your network where it can wreak havoc on your sender reputation and cause email delivery issues. A well designed outbound spam filtering solution automates blacklist remediation that would otherwise be handled manually by support staff.

ISPs and hosting companies - organizations whose networks host many thousands or millions of users - need to pay attention to their outbound email reputation, or email deliverability will be severely degraded. As the number of blacklisted IP addresses in a network increases, the ability for users to have their email reliably delivered decreases. Once an IP has been blacklisted, remediation (i.e. having the address removed from the blacklist) can be a slow and complex process.

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A DNSBL (DNS-based blackhole list, block list, or RBL) is a compilation of Internet Protocol (IP) addresses that have been identified as a source of spam. DNSBL lists such as Spamhaus SBL, Spamhaus XBL, CBL, and SORBS monitor the email sending reputation of your network, adding IP addresses when they send spam to a spam trap address and other spam sensing mechanisms.

Successful outbound spam filtering requires a three-layered approach encompassing:

  1. Accurate spam content filtering, preferably utilizing a number of different spam filtering techniques such as signature or fingerprint analysis, heuristic analysis, and URL reputation;
  2. Customer identity-based policy management (using RADIUS and other AAA protocols), allowing for precise control over the quantity of abuse permitted from different segments of the network; and,
  3. IP address re-mapping, allowing suspicious customers to have their email traffic relocated onto a different subnet to protect the reputation of the primary IP address space.